博客來精選推薦FireSigns- A Semiotic Theory for Graphic Design

FireSigns- A Semiotic Theory for Graphic Design

FireSigns- A Semiotic Theory for Graphic Design 評價

網友滿意度：



不論是在學生時期或開始工作後

我對語言一直都有難以言喻的嚮往~~

自英文的從國中啟蒙

能夠用其他語言的邏輯來思考事情

也是一件很有趣的一件事

跟一般人喜歡用吃吃喝喝出遊玩來打發時間

我更喜歡用書籍安靜的充實自己

所以特別跟大家推薦我目前在看的

FireSigns- A Semiotic Theory for Graphic Design

非常好上手、條理分明

對於希望入門別太難的人很適合

而且這最大的成就感就是用新學的

語言查資料了XD

看自己key出之前完全不了解的文字或音

真的有滿滿的感動啊~~

希望推薦的這本書能夠讓大家都能

感受或得知識的喜悅!

一起讀書向前邁進吧!





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FireSigns- A Semiotic Theory for Graphic Design

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商品訊息功能:

商品訊息描述:

Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.

Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a ＂FireSign＂). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design -- semantic profiles, the functional metric, and the visual gamut -- that allow visual ＂personality types＂ to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.

商品訊息簡述:

• 作者： Skaggs, Steven
• 原文出版社：Mit Pr
• 出版日期：2017/03/03
• 語言：英文

FireSigns- A Semiotic Theory for Graphic Design